Shopper Manager - Chrome
Core
Develop and execute in-store and on-premise shopper marketing programmes to drive category growth and brand performance across multiple channels and countries.
Role type
Shopper Marketing Manager (Category/Brand)
Builds
In-outlet activation programmes, toolkits, and customer propositions for designated categories and brands.
Domain
FMCG (Drinks) / Retail / Shopper Marketing
Deliverable
product features
Required skills
Shopper marketing strategy, multi-channel execution, budget management, agency leadership, commercial planning, data synthesis, project management
Preferred skills
Customer marketing experience, trade marketing, key account management, field sales
Technologies
N/A
Responsibilities
Create category and brand shopper marketing programmes for scaled execution; manage the in-outlet programme creation budget; develop end-to-end in-store and on-premise programmes from brief to post-implementation evaluation; ensure programmes are commercially viable and exceed category performance; build relationships with BTL and shopper marketing agencies and key customers.
Seniority
Mid-Senior, hands-on IC