Customer Content Campaigns Senior Manager
Core
Lead activation and amplification strategy for customer stories and Orchestrators content, turning individual proof points into integrated multi-channel marketing campaigns.
Role type
Senior Manager, B2B Integrated Marketing & Content Strategy
Builds
Integrated marketing campaigns, campaign playbooks, and content activation plans for enterprise SaaS customers
Domain
B2B Enterprise Technology / SaaS / Customer Marketing
Deliverable
product features
Required skills
B2B integrated marketing, content activation strategy, cross-functional program management, audience segmentation, campaign orchestration, event program management, data-driven performance analysis, stakeholder influence without direct authority
Preferred skills
Experience in enterprise tech or SaaS, editorial and creative instincts, process building in ambiguous environments
Technologies
None explicitly listed
Responsibilities
Set activation and amplification strategy for the customer story portfolio; Build integrated campaign plans extending flagship stories across channels; Recommend channel mix and sequencing based on audience and business opportunity; Develop approaches to atomize customer proof into campaign-ready content; Provide program management for major events and strategic moments; Define KPIs and track performance to refine activation strategies
Seniority
Senior, hands-on IC with strategic oversight
