Integrated Campaign Strategist
Core
Architect and orchestrate integrated marketing campaigns for priority product launches and evergreen motions, translating business priorities into clear strategies that define audience, narrative, journey, and measurement.
Role type
Senior individual contributor integrated campaign strategist
Builds
Integrated campaign strategies and activation plans across owned, earned, and paid channels for enterprise B2B products
Domain
B2B SaaS marketing, enterprise product launches
Required skills
Integrated campaign strategy, cross-channel orchestration, audience and buyer journey design, cross-functional leadership, performance optimization, portfolio learning
Preferred skills
Enterprise product launch leadership, multi-product portfolio management, corporate communications partnership, marketing automation and attribution platforms, AI fluency for strategy acceleration
Technologies
Marketing automation, CRM, media, intent, experimentation, and attribution platforms
Responsibilities
Translate business goals into integrated campaign strategies; build and manage activation plans across owned, earned, and paid channels; own campaigns through launch and sustainment; align cross-functional teams on briefs and milestones; define target audiences and map touchpoints; synthesize performance signals to recommend optimizations; codify reusable plays for future campaigns
Seniority
Senior, hands-on IC