Marketing Specialist
Core
Create and manage marketing communications, content, and campaigns for digital healthcare solutions to support demand generation and sales enablement.
Role type
Marketing Specialist (Healthcare)
Builds
Marketing communications, content assets, webinars, and digital campaigns for healthcare professionals.
Domain
Digital healthcare / e-health
Deliverable
product features
Required skills
Content marketing, campaign design and execution, market research and analysis, SEO writing, social media management, Adobe Creative Suite (Photoshop, Premiere Pro, InDesign, Illustrator), marketing automation, CRM management, brand development, AI tool utilization.
Preferred skills
Experience with conference and trade show organization.
Responsibilities
Create and manage emails, newsletters, presentations, webinars, and social media posts; conduct market research to guide strategies; optimize programs to improve key metrics; develop creative content for inbound/outbound demand generation; track and report project efficiency; assist in managing the corporate website; coordinate marketing events.
Seniority
Mid-level, hands-on IC
