Senior Marketing Specialist, Wealth Management (Hybrid- NYC)
Core
Develop value propositions and execute product marketing strategies for Broadridge Wealth component products to drive stakeholder engagement and brand awareness.
Role type
Senior B2B product marketing specialist (Wealth Technology)
Builds
Product marketing campaigns, sales enablement materials, webinars, and digital content for institutional financial services clients.
Domain
Financial services / Wealth Technology / SaaS
Deliverable
product features
Required skills
B2B product marketing strategy, multi-channel campaign management, copywriting, stakeholder management, marketing technology platforms, budget planning, event management
Preferred skills
Fintech/wealthtech industry experience, SaaS environment experience, agency relations, digital delivery expertise
Technologies
Eloqua, EveryoneSocial
Responsibilities
Develop differentiating value propositions and positioning for Wealth products; Create and drive marketing strategies from concept to execution; Manage marketing materials deliverables and reporting; Build on-brand communications including sales emails, newsletters, and thought leadership content; Manage campaign budgets and track invoices; Collaborate with internal teams to scale Broadridge Wealth presence
Seniority
Senior, hands-on IC
