Director of Digital Content & Social Media
Core
Lead the development, execution, and optimization of digital content across social media, websites, apps, and email marketing for luxury hotel brands.
Role type
Director of Digital Content & Social Media
Builds
Digital content ecosystem including social media, website, app, and email campaigns for Starwood Hotels portfolio
Domain
Luxury Hospitality / Digital Marketing
Deliverable
product features
Required skills
Digital content strategy, team leadership, agency/vendor management, CMS management, email marketing strategy, editorial judgment, performance analytics, visual storytelling, cross-functional partnership
Preferred skills
Experience with Douyin, RED, WeChat, Weibo, global social platforms
Technologies
CMS platforms (Drupal, WordPress), Salesforce Marketing Cloud, social media platforms
Responsibilities
Develop overarching digital content strategy, establish editorial governance standards, lead and mentor content teams, oversee agency partners, advise property marketing teams, plan integrated content calendars, approve digital content, partner with Brand/PR/Influencer teams, oversee website/app content strategy, guide email marketing strategies, develop editorial content strategy, establish best practices for visual content, analyze performance data, monitor digital trends, develop scalable processes
Seniority
Director, strategic leadership & team management