Director of Digital Content & Social Media
Core
Lead the development, execution, and optimization of content across the digital ecosystem (social media, website, app, email) for luxury hotel brands, blending creative storytelling with operational excellence.
Role type
Director of Digital Content & Social Media
Builds
Digital content strategy, editorial voice, and guest engagement across social, web, and email channels for Starwood Hotels portfolio.
Domain
Luxury Hospitality / Digital Marketing
Required skills
Digital content strategy, team leadership, agency/vendor management, CMS platforms (Drupal, WordPress), email marketing strategy, social media governance, performance analytics, visual storytelling, cross-functional partnership.
Preferred skills
Experience with Douyin, RED, WeChat, Weibo, global social platforms, emerging content formats.
Technologies
Drupal, WordPress, Salesforce Marketing Cloud, CMS platforms, social media platforms.
Responsibilities
Develop overarching digital content strategy; establish editorial and content governance standards; lead and mentor a high-performing content team; oversee agency partners and external vendors; serve as strategic advisor to property marketing teams; plan and approve integrated content calendars; review and approve digital content across channels; partner with Brand Marketing, PR, and property teams; oversee website, CMS, and mobile app content strategy; guide email marketing strategies; oversee editorial content strategy for blogs; establish best practices for photography and videography; analyze performance across digital channels; monitor evolving digital trends; develop scalable processes and workflows.
Seniority
Director, strategic leadership & team management
