Corporate Digital Channels Adviser
Core
Lead execution of corporate web content strategy and optimize content for search and AI-driven discovery across Shell's global digital channels.
Role type
Senior IC corporate digital channels adviser
Builds
Corporate web pages, content frameworks, and digital storytelling formats (e.g., podcasts, stories)
Domain
Energy + Corporate Communications
Required skills
corporate digital content strategy, information architecture, SEO/GEO, analytics, multi-format content management, stakeholder collaboration
Preferred skills
awareness of external digital trends and technologies
Technologies
shell.com, SEO tools, analytics platforms
Responsibilities
Lead execution of corporate web content strategy; Define corporate content structures and user journeys; Implement scalable global-to-local content frameworks; Lead corporate communications experience on key sections; Own strategic planning and optimization of the homepage; Optimize content for search and AI-driven discovery; Use analytics to inform content prioritization; Ensure integration of communications across web and digital channels; Optimize digital storytelling formats.
Seniority
Experienced Professionals