Senior Manager, US Digital Content & Channel Management
Core
Manage the day-to-day strategy, planning, development, governance, publishing, and measurement of digital content across Alexion U.S. corporate digital channels, including websites and social platforms.
Role type
Senior Manager, Digital Content & Channel Management
Builds
U.S. corporate website, social channels, and digital assets for Alexion and AstraZeneca
Domain
Healthcare / Pharmaceutical / Digital Communications
Deliverable
product features
Required skills
Digital channel strategy, editorial calendar management, content development and adaptation, publishing governance, website management, analytics and optimization, agency and vendor management, project management, regulatory compliance knowledge, AI tool application
Preferred skills
Pharmaceutical/biotech communications experience, Veeva/Sprinklr/AEM experience, paid social/influencer program support, complex brand architecture management, video production
Technologies
Veeva, Sprinklr, Adobe Experience Manager, Adobe Express, web/social analytics platforms
Responsibilities
Manage operating strategy and execution for U.S. corporate website and social channels; Own the U.S. external editorial calendar and content-intake process; Develop, edit, and adapt digital content including website copy, social posts, and campaign assets; Coordinate content through review and approval processes; Coordinate updates to web properties and landing pages; Establish channel reporting and use analytics to assess performance; Plan content reuse and conversion into platform-appropriate assets; Apply AI and emerging digital tools to improve workflows; Manage day-to-day digital, creative, and production partners; Partner with cross-functional teams including Brand Communications, Medical, and Regulatory; Coordinate monitoring, community management, and adverse-event escalation processes.
Seniority
Senior Manager, hands-on leadership