Market Research Manager
Core
Lead market research to understand customer sentiment, brand health, and market trends in the collectibles industry, influencing marketing, product, and business decisions.
Role type
Senior Market Research Manager
Builds
Brand health tracking programs, primary research studies (attitudes, concept testing, competitive analysis), and strategic insights for the card collecting market.
Domain
Collectibles / Trading Cards / Market Research
Deliverable
dashboards & analysis
Required skills
Quantitative and qualitative research methods, survey design and analysis, statistical software (SPSS, DisplayR, Q), data hygiene, stakeholder collaboration
Preferred skills
MaxDiffs, conjoints, segmentations, concept testing, churn analysis
Technologies
Qualtrics, SurveyMonkey, Alchemer, SPSS, DisplayR, Q
Responsibilities
Lead end-to-end quantitative and qualitative research projects; own CSAT and brand health tracking programs; conduct custom primary research studies; monitor industry trends and competitive landscape; partner with cross-functional teams to deliver actionable insights
Seniority
Senior, hands-on IC
