Market Research Manager
Core
Lead market research to understand customer and card collecting market dynamics, driving brand health tracking and competitive intelligence to influence marketing and product decisions.
Role type
Senior Market Research Manager
Builds
Customer insights, brand health metrics, and strategic market studies for the collectibles industry
Domain
Collectibles (trading cards, autographs, memorabilia)
Deliverable
dashboards & analysis
Required skills
Quantitative and qualitative research methods, survey design and analysis, MaxDiffs/conjoints, statistical software (SPSS, DisplayR), data hygiene, cross-functional collaboration
Preferred skills
Experience with survey platforms (Qualtrics, SurveyMonkey), concept testing, churn analysis
Technologies
Qualtrics, SurveyMonkey, Alchemer, SPSS, DisplayR, Q
Responsibilities
Lead end-to-end quantitative and qualitative research projects; own CSAT and brand health tracking programs; conduct primary research on market attitudes and competitive positioning; monitor industry trends and product launches; partner with cross-functional teams to deliver actionable insights
Seniority
Senior, hands-on IC
