Marketing Communications Consultant
Core
Develops and implements integrated marketing communications plans, creates customer-friendly key messaging, and manages marketing budgets for Austin Energy's products and services.
Role type
Marketing Communications Consultant
Builds
Integrated marketing communications plans, customer-facing key messaging, and campaign creative/content
Domain
Utility / Energy
Deliverable
product features
Required skills
Integrated marketing communications planning, copywriting and editing, budget management, market research, persona development, customer journey mapping, stakeholder liaison
Preferred skills
Advertising and marketing experience, utility/energy industry experience, project management certification
Technologies
Project management software, database software, spreadsheet software
Responsibilities
Develop and maintain professional relationships with contracting agencies, assist in developing advertising and promotion budgets, evaluate effectiveness of marketing initiatives by tracking KPIs, facilitate market research and customer journey mapping
Seniority
Mid-level, hands-on IC