Marketing Manager, PSA Japan
Core
Lead integrated marketing strategy and execution for PSA Japan to drive market penetration and brand adoption of trading card authentication services.
Role type
Senior Marketing Manager (B2C/B2B2C)
Builds
Brand awareness, demand generation, and trust-building for PSA's authentication and grading services in Japan.
Domain
Collectibles market (trading cards, autographs) / Authentication & Grading Services
Deliverable
product features (marketing campaigns & brand positioning)
Required skills
Integrated marketing strategy design, B2C/B2B2C marketing execution, external agency/partner direction, marketing team management, market research & customer insight extraction, resource allocation strategy
Preferred skills
Community marketing, PR/corporate communications strategy, trading card/hobby market knowledge, global organization collaboration experience
Technologies
AI tools, digital marketing platforms, data analytics tools
Responsibilities
Design and execute holistic marketing strategies for the Japanese market, manage marketing team and external partners, connect local market insights with global strategy, lead market penetration initiatives, manage budget and resource allocation
Seniority
Senior, hands-on IC with people management