Marketing Associate
Core
Execute go-to-market strategies and manage digital marketing assets for assigned industries within a professional services firm.
Role type
B2B marketing associate
Builds
Web content, case studies, white papers, email campaigns, event materials, and social media assets for specific industry verticals.
Domain
Professional services (CPA, tax, advisory) marketing
Deliverable
product features
Required skills
B2B marketing strategy, CRM management, project management, content creation, data analysis, CRM tools proficiency, event management
Preferred skills
Strategic go-to-market planning, industry-specific marketing knowledge, stakeholder relationship building
Technologies
Salesforce, Dynamics 365, HubSpot, PowerBI, Workfront
Responsibilities
Collaborate with service line and geo marketers to execute holistic go-to-market plans; complete content briefs for web and digital assets; manage marketing projects via resource management systems; clean up post-event attendee lists and follow up with sales teams; evaluate target lists against ideal client profiles; build relationships with subject matter experts; review sales materials and promote marketing best practices.
Seniority
Junior to Mid-level, hands-on IC