Vice President, Brand
Core
Lead integrated communications programs and client relationships for leading brands, shaping strategies that connect audience insights, culture, and creativity with brand and business objectives.
Role type
Senior IC Vice President, Brand
Builds
High-impact client programs, integrated campaigns, and brand storytelling initiatives
Domain
Integrated communications, brand strategy, and strategic marketing
Deliverable
product features
Required skills
Strategic counsel to senior stakeholders, integrated brand communications strategy, cross-channel campaign leadership, earned media and executive visibility management, business growth and client development, financial and operational leadership, cross-functional collaboration, team leadership and talent development
Preferred skills
Experience with major consumer or lifestyle brands, major product launches or brand transformations, new business pitches, data and analytics for brand communications
Technologies
None explicitly stated
Responsibilities
Serve as a trusted advisor to senior client stakeholders; Develop integrated brand communications strategies and narratives; Lead integrated campaigns across earned, owned, social, creator, and experiential channels; Provide strategic oversight of earned media and executive visibility programs; Identify opportunities to deepen client relationships and expand scopes of work; Lead, mentor, and develop team members; Oversee account performance, budgets, forecasting, and staffing; Partner across creative, digital, social, and analytics teams
Seniority
Senior, hands-on IC with mentorship responsibilities