Vice President, Brand
Core
Lead integrated communications programs and client relationships for leading brands, developing strategies that connect audience insights, culture, and creativity with brand and business objectives.
Role type
Senior IC Vice President, Brand
Builds
Integrated brand communications strategies, narratives, and messaging for leading brands
Domain
Communications / Brand Marketing
Deliverable
product features
Required skills
Strategic counsel to senior stakeholders, Integrated campaign leadership, Media relations & executive visibility, Financial & operational management, Team leadership & talent development, Cross-functional collaboration
Preferred skills
Leading communications for major consumer/lifestyle brands, Supporting major product launches/brand transformations, Contributing to new business pitches, Familiarity with data/analytics in brand communications
Technologies
None stated
Responsibilities
Serve as trusted advisor to senior client stakeholders; Develop integrated brand communications strategies; Lead integrated campaigns across earned, owned, social, creator, and experiential channels; Provide strategic oversight of earned media and executive visibility; Identify opportunities to deepen client relationships and expand scopes of work; Lead, mentor, and develop team members; Oversee account performance, budgets, forecasting, and staffing; Partner across creative, digital, social, and analytics teams
Seniority
Senior, hands-on IC with leadership responsibilities