Marketing Data Analyst
Core
Measure the impact of integrated marketing efforts, track KPIs, and provide actionable insights to enhance campaign and web performance for a pet health portfolio.
Role type
Marketing Data Analyst
Builds
Performance reports, dashboards, and data-driven recommendations for marketing campaigns and website optimization.
Domain
Pet health industry / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Google Analytics, BigQuery, Microsoft PowerBI, Data Layer Implementation, A/B testing, Multi-variate testing, Excel
Preferred skills
Insurance or financial services industry experience, media impact metrics measurement, ad ops technology familiarity, affiliate tracking tools
Technologies
Google Analytics, BigQuery, Databricks, Google Ads, Meta Ads, Bing, Dynamic Yield, Microsoft PowerBI
Responsibilities
Develop and maintain performance reports and dashboards on website, campaign, and funnel performance; Analyze customer data using database queries, spreadsheet models, and web analytics tools; Analyze A/B and Multi-variate tests and communicate results; Evaluate data to translate into business insights for strategy; Support channel attribution capabilities and reporting; Collaborate across teams to analyze marketing campaign performance.
Seniority
Mid-level, hands-on IC