Digital Analytics & Measurement Manager
Core
Own end-to-end digital measurement ecosystem for website, quote engine, and customer portal to drive growth and optimize conversion.
Role type
Digital Analytics & Measurement Manager
Builds
Accurate, scalable data infrastructure and actionable insights for marketing and product teams.
Domain
Pet Insurance / Digital Analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Google Tag Manager (GTM), Google Analytics 4 (GA4), event tracking frameworks, data layer standards, funnel analysis, conversion optimization, A/B testing, data governance, cross-functional collaboration
Preferred skills
None stated
Technologies
Google Tag Manager, Google Analytics 4
Responsibilities
Design event tracking frameworks and data layer standards; Define conversion events and attribution models; Analyze website and customer journey drop-off points; Partner on A/B testing to ensure accurate measurement; Conduct data audits to maintain integrity; Collaborate with Marketing, Product, Engineering, and Data teams.
Seniority
Senior, hands-on IC
