Organic Search & Content Strategy Manager
Core
Lead the evolution of organic search presence across traditional search engines and emerging AI-driven discovery platforms to drive traffic, leads, and revenue growth for a pet insurance company.
Role type
Senior Organic Search & Content Strategy Manager
Builds
Organic search visibility and discoverability for pet health insurance products and services
Domain
Pet Insurance / Digital Marketing / AI Search
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
SEO strategy, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), technical SEO, keyword strategy, schema implementation, agency management, analytics, leadership
Preferred skills
DTC or insurance industry experience, structured data expertise, adaptability to AI technologies
Technologies
SEMrush, Google Analytics, Search Console
Responsibilities
Develop and lead organic search strategy across SEO, AEO, and GEO; manage and mentor internal resources and agency partners; oversee keyword strategy evolution including intent-based and conversational search; lead technical SEO efforts including site architecture and schema; guide development of content optimized for traditional search and AI-driven platforms; optimize content for answer engines and AI summaries; own reporting and analysis across organic channels.
Seniority
Senior, hands-on IC with leadership responsibilities