Head of Marketing and Audience Development - The Young Performing Arts Center
Core
Lead marketing strategy, audience growth, and ticket revenue initiatives for The Young Performing Arts Center.
Role type
Head of Marketing and Audience Development
Builds
Ticket sales and audience engagement for a university performing arts center
Domain
Performing Arts / Cultural Venues
Required skills
Marketing strategy, audience development, ticket revenue management, paid advertising, digital marketing, budget management, analytics, project management
Preferred skills
Experience in performing arts or entertainment, creative direction
Technologies
Email, social media, search, analytics tools
Responsibilities
Develop annual and performance-specific marketing strategies; Establish target audiences, positioning, campaign goals, budgets, and timelines; Direct paid advertising, email, social media, website, and search channels; Manage media, agency, and vendor relationships; Measure advertising effectiveness and return on investment; Provide regular performance reporting to leadership.
Seniority
Senior, strategic leadership