Assistant Manager (Loyalty Marketing, Gaming)
Core
Support the strategic growth of loyalty marketing programs by planning campaigns, executing operational delivery, and enhancing the end-to-end customer experience to drive member acquisition, engagement, and retention.
Role type
Assistant Manager, Loyalty Marketing
Builds
Loyalty programs, marketing campaigns, and member communication collateral
Domain
Integrated Resort / Casino / Hospitality
Deliverable
product features
Required skills
Marketing campaign planning, CRM system management, Campaign analytics, Cross-functional stakeholder management, Brand standards alignment, Event coordination, Data reporting, Bilingual content development
Preferred skills
Loyalty marketing in casino/retail/travel environments, Marketing automation tools, MS Project
Technologies
MS Office Suite, MS Project, CRM systems, Marketing automation tools
Responsibilities
Develop and enhance loyalty programs with new benefits and privileges; Plan and execute loyalty campaigns from setup to post-campaign reporting; Collaborate on campaign frameworks and success metrics; Manage member communications and marketing collateral; Ensure operational readiness of loyalty benefits and privileges; Support loyalty-related events and member experiences; Track and analyze campaign performance for optimization; Handle internal and external loyalty program queries.
Seniority
Mid-level Manager, hands-on execution