Director, Product Marketing
Core
Lead strategy and execution of marketing initiatives to drive adoption and growth of i-Ready's assessment solutions for K-12 educators and administrators.
Role type
Director, Product Marketing
Builds
i-Ready assessment and instructional solutions for K-12 schools and districts
Domain
Education Technology (EdTech), K-12 Assessment
Deliverable
product features
Required skills
Product marketing leadership, Go-to-market strategy, Market and competitive analysis, Sales enablement, Content strategy, Customer advocacy, Performance measurement, Team leadership
Preferred skills
K-12 assessment market expertise, Understanding of assessment buyer personas and procurement cycles
Technologies
None stated
Responsibilities
Develop and own product positioning and messaging; Lead go-to-market strategy for new products and features; Conduct market and competitive analysis; Build sales enablement tools and training; Oversee creation of product-related content; Partner with Customer Success to showcase success stories; Define KPIs and report on initiative effectiveness; Manage and mentor a team of product marketers
Seniority
Director, hands-on leadership