Senior Marketing Intelligence Analyst
Core
Tactical data and analytical partner to the Strategic Marketing Team, translating complex data into actionable recommendations to drive revenue and improve client experience.
Role type
Senior Marketing Intelligence Analyst
Builds
Self-service marketing dashboards, attribution models, customer segmentation analyses, and performance reports.
Domain
Mortgage lending / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python or R, Tableau/Power BI/Sigma, Google Analytics 4, Google Ads, Meta Ads Manager, CRM systems, data privacy regulations (GDPR/CCPA), statistical concepts, AI tools for workflow optimization
Preferred skills
Attribution modeling, marketing mix modeling, incrementality testing, Customer Data Platforms (CDP), event data flow understanding
Technologies
Snowflake, SQL, Python, R, Tableau, Power BI, Sigma, Google Analytics 4, Google Ads, Meta Ads Manager, Claude, Microsoft Copilot
Responsibilities
Analyze marketing performance across paid, owned, and earned channels; Evaluate ROI across campaigns to recommend investment concentration; Design and maintain self-service dashboards; Build and maintain attribution models; Develop customer segmentation and cohort analyses; Support A/B and multivariate test design and analysis; Ensure data accuracy and integrity from project initiation to reporting.
Seniority
Senior, hands-on IC