Analyst, Client Retention
Core
Trusted advisor for clients to maximize advertising investment impact across all platforms and drive retention through data-driven insights.
Role type
Senior IC client retention analyst
Builds
Client retention strategies and campaign optimization outcomes
Domain
Digital media advertising and local broadcasting
Deliverable
client delivery
Required skills
data visualization, statistical analysis, business intelligence, client relationship management, KPI tracking, pre-sales consultation, campaign optimization
Preferred skills
digital media experience, Google Analytics, Google Data Studio, Tableau, data engineering techniques, web technologies
Technologies
Google Analytics, Google Data Studio, Tableau
Responsibilities
Serve as main point of contact for assigned client portfolio, track and measure advertiser investment progress, collaborate with sales and ad operations on campaign optimization, utilize BI tools to communicate KPI achievement to clients, assist in training sales team on attribution products
Seniority
Mid-level, hands-on IC