VIP Account Manager - Marketing
Core
Develop and execute comprehensive annual marketing plans and custom strategic campaigns for top-tier loan officers to drive leads and brand recognition.
Role type
Senior Marketing Account Manager
Builds
Custom strategic marketing campaigns, processes, and guides for high-performing sales teams
Domain
Mortgage lending / B2B marketing services
Deliverable
product features
Required skills
Annual marketing planning, cross-functional collaboration, paid social and digital marketing, traditional marketing channels, integrated marketing strategy, project management, budget forecasting and reconciliation
Preferred skills
Adobe Pro, Microsoft Office Suite
Responsibilities
Serve as main point of contact for select top-tier loan officers; build and nurture relationships to understand client needs; create processes and guides to enhance team efficiency; communicate brand strategy and consumer targeting; develop and manage marketing programs, events, and sponsorships; act as liaison between loan officers and internal marketing teams; assist in managing client budgets including forecasting and reconciliation