Consumer Mktg Specialist Int'l
Core
Execute high-volume international direct-to-consumer email campaigns to drive customer acquisition and retention for cruise lines.
Role type
Senior Marketing Specialist (Email/Direct Response)
Builds
Promotional and transactional email campaigns for cruise bookings and guest loyalty.
Domain
Travel & Hospitality (Cruise Industry)
Required skills
Email marketing strategy, Salesforce Marketing Cloud, HTML/CSS, List segmentation, Campaign analytics, Creative brief development, Cross-functional collaboration
Preferred skills
Travel industry experience, Cruise line experience, Advanced Excel
Technologies
Salesforce Marketing Cloud, Excel
Responsibilities
Develop content and strategy for international email campaigns, optimize performance metrics using analytics, coordinate with sales and guest teams, manage email calendar and testing strategies, build and deploy emails in Salesforce, monitor competitive trends.
Seniority
Mid-Senior, hands-on IC
