Marketing Manager
Core
Develop and execute brand strategies, manage brand portfolio performance, and lead integrated marketing plans for premium dermatology brands.
Role type
Senior Marketing Manager (Brand Strategy & Growth)
Builds
Integrated marketing plans, brand activation campaigns, and product launch initiatives for dermatology skincare and therapeutic products.
Domain
Consumer Healthcare / Dermatology / Beauty
Deliverable
product features
Required skills
Brand strategy development, P&L management, market research analysis, project management, stakeholder collaboration, digital marketing oversight, PR strategy execution
Preferred skills
Experience in beauty/skincare/FMCG industries, multinational matrix organization experience, offline and eCommerce channel management
Technologies
Digital marketing platforms, social media channels, PR distribution networks
Responsibilities
Develop annual communication strategies and activation plans; manage and optimize the brand portfolio; oversee brand financial performance including budget and P&L; lead local product launch projects; monitor competitive activity and market developments; guide digital marketing team members; coordinate agency partnerships for media and PR activities.
Seniority
Senior, hands-on IC with strategic oversight