Brand Manager, Fillers
Core
Manage and execute marketing plans to grow a specific portfolio line within the overall brand strategy for dermatology products.
Role type
Brand Manager
Builds
Marketing plans, brand strategies, and promotional materials for dermatology products.
Domain
Dermatology / Medical Aesthetics
Deliverable
product features
Required skills
Strategic planning, competitive intelligence, 360-plan implementation, KPI definition, budget management, agency management, stakeholder collaboration
Preferred skills
MBA, product launch experience, aesthetics/beauty industry experience
Technologies
CRM, digital channels, social media
Responsibilities
Develop annual brand plans including objectives and go-to-market approaches; execute 360-plan implementation across digital, CRM, social, and HCP channels; manage marketing calendars and launch readiness; define KPIs and track performance metrics; develop brand budgets and track ROI; lead creative and media agencies; partner with Sales and Medical/Regulatory teams.
Seniority
Mid-Senior, hands-on IC