Product Marketing Analyst
Core
Executes, optimizes, and measures digital marketing campaigns to drive awareness, demand, and adoption for the Merge Imaging portfolio.
Role type
Product Marketing Analyst
Builds
Digital marketing campaigns, dashboards, and performance reports for B2B healthcare technology products.
Domain
B2B Healthcare Technology / Digital Marketing
Deliverable
product features
Required skills
Digital campaign execution, marketing automation and CRM platform management, performance analysis, A/B testing, data hygiene, cross-functional coordination
Preferred skills
Experience with Marketo, HubSpot, Eloqua, or Salesforce; familiarity with paid media and webinars; interest in enterprise software or healthcare technology
Technologies
Marketo, HubSpot, Eloqua, Salesforce, SharePoint, Showpad
Responsibilities
Build and manage campaign workflows within marketing automation and CRM platforms; monitor and analyze campaign performance including engagement and conversion; develop and maintain dashboards and reports; support A/B testing and optimization of campaign elements; ensure campaigns align to product launches and go-to-market timelines; manage regulatory approvals process and posting documents.
Seniority
Mid-level, hands-on IC