Product Marketing Manager - Provider
Core
Drive awareness, activation, and adoption of electronic prior authorization (ePA) solutions for healthcare providers by developing marketing strategies, messaging, and customer journey programs.
Role type
Product Marketing Manager (B2B Healthcare)
Builds
Provider-facing marketing campaigns, educational resources, and digital experiences for ePA platforms.
Domain
Healthcare / Medication Access / Prior Authorization
Deliverable
product features
Required skills
Product marketing strategy, B2B go-to-market planning, audience segmentation, content development, cross-functional stakeholder management, data-driven decision making, project management.
Preferred skills
Healthcare technology marketing, provider workflow knowledge, EHR integrations, lifecycle marketing, AI-enabled marketing tools.
Responsibilities
Define target provider audiences and channel strategies; translate complex healthcare workflows into compelling value stories; create positioning and messaging frameworks; partner with Product, Sales, and Brand teams to execute integrated marketing initiatives; identify user journey friction points and recommend improvements; leverage data and customer feedback to optimize campaigns.
Seniority
Mid-Senior, hands-on IC