Product Marketing Manager, Healthcare
Core
Drive market-driven strategies and go-to-market initiatives for CoverMyMeds to improve medication access and affordability by connecting healthcare providers, pharmacies, and patients.
Role type
Product Marketing Manager (Healthcare)
Builds
Market strategies, buyer journeys, sales enablement materials, and campaign assets for CoverMyMeds.
Domain
Healthcare / Life Sciences / Medication Access
Deliverable
product features
Required skills
Product positioning, messaging, content strategy, customer journey development, lifecycle marketing, go-to-market execution, sales enablement, account-based marketing, data analysis, stakeholder influence, project management.
Preferred skills
Healthcare technology, biopharma customer segments, reimbursement processes, regulatory compliance, complex B2B enterprise buying journeys.
Responsibilities
Partner with Product, Sales, and Customer Success to support business growth; analyze market and performance data to identify opportunities; translate insights into marketing plans and campaigns; develop buyer journeys and positioning; create thought leadership and digital content; support product launches and roadmap communications; track marketing metrics to drive adoption and revenue.
Seniority
Mid-Senior, hands-on IC