Head of Institutional Marketing
Core
Lead institutional channel marketing strategy for the firm's institutional and insurance businesses, focusing on deepening client engagement and supporting growth.
Role type
Senior IC Head of Institutional Marketing
Builds
Integrated channel plans, client segmentation strategies, campaign initiatives, educational content, and product messaging for institutional audiences.
Domain
Asset Management / Institutional Finance
Deliverable
product features
Required skills
Institutional channel marketing, client segmentation, product marketing, alternatives marketing, cross-functional leadership, strategic planning, sales enablement, competitor analysis, CRM/analytics utilization
Preferred skills
Experience with plan sponsors and insurers, private market capabilities, digital marketing approaches
Technologies
CRM, marketing automation, digital marketing platforms, analytics tools
Responsibilities
Set measurable institutional channel marketing objectives; translate business plans into focused channel marketing plans; develop client segmentation support and marketing programs; lead strategic development and implementation of marketing deliverables; build relationships with investment and sales teams to produce sales growth materials; cultivate understanding of investment capabilities to shape differentiated messaging; lead institutional channel activation for the alternatives platform; develop targeted digital approaches and analytics; identify opportunities to differentiate in the marketplace; provide day-to-day guidance to team resources.
Seniority
Senior, hands-on IC with people leadership
