Sr. Manager Insights & Validation
Core
Embed consumer and shopper insights across the business to influence decisions throughout the path to purchase, acting as the objective voice of the consumer for Marketing, Commercial, and R&D teams.
Role type
Senior Manager, Consumer Insights & Validation
Builds
Actionable insights and strategic recommendations that drive growth and shape business priorities across Indonesia and Asia.
Domain
FMCG (Personal, Home, and Baby Care)
Deliverable
dashboards & analysis
Required skills
Mixed research methodologies, path to purchase framework, change management, commercial curiosity, data storytelling, vendor/partner management, emerging technology platforms
Preferred skills
Experience in fast-paced FMCG, partnering with Marketing/R&D/Category Management, supporting market-leading and challenger brands, cross-functional alignment
Technologies
Emerging technology platforms
Responsibilities
Scoping and running multi-methodology projects to deliver actionable insight; Proactively influencing business priorities and growth; Managing external agencies to maximize value and drive efficiency; Shaping marketing and R&D programmes through insight-led activities; Leading methodology approaches and ways of working
Seniority
Senior, hands-on IC with leadership responsibilities
