Insights Lead
Core
Lead insights development and commercial storytelling for key client verticals by bridging complex data ecosystems with executive-level sales execution.
Role type
Senior Insights Lead (Consultative)
Builds
Actionable commercial strategy, audience narratives, vertical trends, and data-driven case studies for Yahoo's omni-channel advertising portfolio.
Domain
Digital Advertising / Market Research
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Consumer insights, media analytics, market research, consultative expertise, digital advertising measurement, audience segmentation, syndicated research tools, generative AI platforms, structured prompting, data mining, quantitative/qualitative research methodologies
Preferred skills
SQL, Python, R, data visualization (Looker, Tableau, Power BI), primary research design, survey instruments, third-party vendor management
Technologies
Comscore, MRI-Simmons, GWI, Claude, NotebookLM, Qualtrics, Looker, Tableau, Power BI, R, Python, SQL
Responsibilities
Partner with Ad Sales and Go-to-Market teams to gather insights needs; select and apply data collection methods; formulate and execute research methodologies; identify and implement AI-assisted workflows; architect and validate AI-augmented analytical templates; collaborate with BI and Data Engineering teams; translate data into executive presentations and case studies.
Seniority
Senior, hands-on IC with strategic partnership focus
