Sr. Copywriter
Core
Sr. Copywriter creating high-volume performance marketing copy and creative concepts for Yahoo's global portfolio across paid media, digital, video, and CRM channels.
Role type
Sr. Copywriter (Performance Marketing)
Builds
High-volume digital assets including paid media, landing pages, video scripts, and CRM content for Yahoo's diverse product portfolio.
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic storytelling, performance marketing copywriting, cross-functional collaboration, data-driven creative optimization, project management, generative AI workflows, editorial standards, tone adaptation.
Preferred skills
Experience with generative AI tools (Anthropic Claude, Gemini), Figma proficiency, Google Workspace expertise.
Technologies
Figma, Google Workspace, Generative AI tools (Anthropic Claude, Gemini)
Responsibilities
Write compelling performance marketing copy across paid media, CRM, landing pages, video, display, social, and other digital channels; Develop creative concepts through brainstorming and messaging strategies; Collaborate cross-functionally with marketing, design, media, analytics, and product teams; Use data to analyze campaign performance and optimize messaging; Manage multiple projects simultaneously while balancing competing priorities; Apply strategic thinking to align copy with campaign objectives and business goals; Develop and refine creative concepts using generative AI workflows.
Seniority
Senior, hands-on IC
