Senior Manager, Agency Segmentation Development, Incentives & Campaign
Core
Drive development and execution of agency segmentation, incentive, recognition, and sales campaign strategies to strengthen agency engagement and sales momentum.
Role type
Senior Manager, Agency Segmentation & Campaign Strategy
Builds
Agency engagement initiatives, incentive programs, and sales campaigns for producer segments
Domain
Insurance / Financial Services / Channel Management
Deliverable
product features
Required skills
Agency segmentation, incentive program design, sales campaign strategy, stakeholder management, project leadership, cross-functional collaboration, performance management, vendor management
Preferred skills
Insurance industry experience, life insurance agency distribution knowledge, people management, team development
Technologies
N/A
Responsibilities
Formulate targeted strategies, incentive mechanics, and recognition programs for different producer segments; manage campaigns and large-scale agency initiatives from concept to post-campaign review; engage internal and external stakeholders and manage vendors; coach team members to strengthen productivity and capability
Seniority
Senior, hands-on IC with team leadership