AVP Market Strategy, Activation and Communications
Core
Lead market strategy, activation, and communications for Group Retirement Services (GRS), uniting sponsor and member perspectives to drive growth, retention, and engagement.
Role type
Senior IC market strategy and communications leader
Builds
GRS go-to-market strategy, value propositions, and demand generation campaigns
Domain
Financial services / Group Retirement Services
Deliverable
product features
Required skills
Commercial strategy, executive influence, marketing economics, entrepreneurial leadership, enterprise collaboration, strategic communications, market insight, talent leadership, integrated execution
Preferred skills
Experience in Individual Wealth Management, Banking, or Capital Accumulation Plans (CAP)
Technologies
None stated
Responsibilities
Set commercial go-to-market agenda and resource priorities; Lead GRS narrative and proposition communications; Establish marketing investment and performance discipline; Lead demand generation and commercial alignment; Align enterprise and member-level mandates; Shape strategic communications and market influence; Lead cross-functional launch governance; Turn market intelligence into action; Build an entrepreneurial marketing team