Associate Director, Product Marketing
Core
Shape product value propositions and lead end-to-end product marketing and go-to-market strategy for new and existing life insurance products.
Role type
Associate Director, Product Marketing
Builds
Differentiated sales stories, integrated launch execution across distribution channels, and consistent product communications.
Domain
Life Insurance / Financial Services
Deliverable
product features
Required skills
Product positioning, go-to-market strategy, stakeholder management, project leadership, commercial acumen, presentation skills, bilingual communication (English/Chinese)
Preferred skills
Mandarin proficiency
Technologies
None stated
Responsibilities
Develop product value propositions aligned with features and target audience; Lead integrated go-to-market strategies for new launches; Create product marketing content for clients and distributors; Monitor market trends and client needs to refine positioning; Partner with distribution leaders to build buy-in; Coach and develop team members.
Seniority
Senior, hands-on IC with people management
