Senior Manager, Brand and Marketing (Sponsorship)
Core
Develop and deliver strategic sponsorships and external partnerships to strengthen brand awareness, deepen client engagement, and support sustainable business growth for Sun Life Hong Kong.
Role type
Senior Manager, Brand and Marketing (Sponsorship)
Builds
Integrated activation programmes, events, campaigns, and engagement initiatives across paid, owned, and earned channels.
Domain
Financial services / Insurance / Marketing
Deliverable
product features
Required skills
Sponsorship strategy, partnership development, negotiation, project management, budget management, stakeholder engagement, performance measurement, risk management
Preferred skills
Experience in insurance or financial services
Technologies
None stated
Responsibilities
Develop sponsorship strategy aligned with brand and business priorities; Identify and assess sponsorship opportunities based on strategic fit and ROI; Build and maintain relationships with rights holders and external partners; Lead end-to-end planning and execution of activation programmes; Manage budgets, timelines, and vendors to deliver outcomes on time and within budget; Influence cross-functional teams and senior stakeholders on investment priorities.
Seniority
Senior Manager, hands-on leadership