Shopper Marketing Manager: HPCB GT
Core
Develop and deliver strategic Shopper Plans across channels (including digital/e-comm) to maximize basket conversion and drive category/brand growth through optimized commercial analytics and shopper engagement.
Role type
Shopper Marketing Manager
Builds
Strategic shopper plans, channel/cluster GTM plans, and shopper campaigns
Domain
FMCG, Retail, Category Management
Deliverable
product features
Required skills
Shopper analytics, Category management, Commercial strategy, Revenue management, Project management, Data analysis
Preferred skills
Trade marketing collaboration, Joint Business Planning (JBP), Innovation GTM
Technologies
Market data tools, Basket analytics platforms, Research data systems
Responsibilities
Motivate and deliver shopper research with actionable insights; Scope and evaluate shopper media platforms and touchpoints; Develop strategic shopper plans for brand equity and usage; Review pack/price architecture to optimize range performance; Execute shopper marketing plans and monitor ROI; Prepare routine reviews of category and brand performance KPIs.
Seniority
Mid-level, hands-on IC