Shopper Marketing Manager: HPCB GT
Core
Develop and deliver strategic Shopper Plans across channels (incl. digital/e-comm) to maximize basket conversion and drive category/brand growth through optimized commercial analytics, competitive positioning, and shopper engagement.
Role type
Shopper Marketing Manager
Builds
Strategic shopper plans, channel/cluster 'Look of Success', GTM plans, and shopper campaigns
Domain
FMCG / Retail
Deliverable
product features
Required skills
Shopper analytics, category management, project management, commercial argumentation, performance management, budgeting
Preferred skills
Category management experience, Brand Marketing experience
Technologies
Market data, basket data, research data
Responsibilities
Motivate and deliver shopper research with actionable insights; scope and evaluate shopper media platforms; undertake deep dive category and basket analytics; develop strategic shopper plans with Marketing; collaborate with Trade Marketing on launch GTM plans and shopper campaigns; review pack/price architecture and determine promotional mechanics; ensure plan execution and ROI; prepare routine performance reviews; support Customer Reviews and JBP updates.
Seniority
Mid-level, hands-on IC