Individuals Manager I (Ventas Digitales de Tarjetas de Crédito)
Core
Define and execute digital sales strategy for credit cards, managing the end-to-end funnel, optimizing customer journeys, and driving demand generation.
Role type
Digital Sales Manager (Credit Cards)
Builds
Digital sales strategies and optimized customer journeys for credit card products
Domain
Banking / Digital Sales & Marketing
Deliverable
product features
Required skills
digital sales strategy, funnel management, customer journey optimization, demand generation, data analysis, conversion rate optimization, UX design, cross-sell/upsell segmentation, KPI management, experimentation
Preferred skills
banking industry experience, insurance industry experience, telecommunications industry experience, product management, value proposition design
Technologies
Salesforce, Adobe Target
Responsibilities
define digital sales strategy by product/segment/channel, manage end-to-end sales funnel, optimize onboarding journeys, lead ad strategy with marketing, identify cross-sell/upsell opportunities via data segmentation, manage commercial KPIs and run experiments
Seniority
Mid-level, 3+ years experience