ANALYST I - DATA SPECIALIST - DIGITAL ANALYTICS - BANCA MINORISTA
Core
Develop, implement, and execute technical experiments and optimization experiences in digital channels (A/B tests, multivariate tests, personalizations) to improve conversion funnels and channel performance.
Role type
Front-end Data Analyst (Digital Experimentation)
Builds
Functional, measurable, and technically robust digital experiences for web and app channels
Domain
Digital Banking / E-commerce Optimization
Required skills
JavaScript, HTML5, CSS3, A/B testing, multivariate testing, Tag Management, QA functional and technical, Adobe Target, Google Analytics, Adobe Analytics, Hotjar, Microsoft Clarity
Preferred skills
Front-end development, CRO, UX/UI, Digital Experimentation certifications
Technologies
Adobe Target, AB Tasty, Optimizely, Google Analytics, Adobe Analytics, Hotjar, Microsoft Clarity, Tealeaf, Quantum Metric
Responsibilities
Configure experiments, variants, and segmentation rules; ensure technical quality through QA processes; document implementations and develop reusable components; collaborate with Analytics, UX/UI, Product, and Technology teams.
Seniority
Mid-level (3+ years experience) (via careerplan.io/jobs/JR00114041-analyst-i-data-specialist-digital-analytics-banca-minorista-at-bbva)
