AI ASO Specialist
Core
Execute an AI-enhanced metadata strategy and pioneer App Engine Optimization (AEO) to bridge traditional App Store/Play Store discovery with AI-driven app recommendations.
Role type
AI ASO Specialist (Marketing)
Builds
Optimized app store listings (iOS/Android) and AI-search visibility for OANDA trading app
Domain
FinTech / Mobile App Marketing
Deliverable
production ML models
Required skills
AI tool usage for metadata generation, keyword ranking algorithm understanding, App Store Connect/Google Play Console expertise, backlink acquisition, A/B testing for visual assets, LLM/NLP knowledge
Preferred skills
Python/JavaScript scripting, low-code/no-code automation (Zapier, Make.com)
Technologies
Apple App Store, Google Play Store, Perplexity, Gemini, ChatGPT, Apple Product Page Optimization, Google Play Store Listing Experiments
Responsibilities
Research, test, and craft high-converting app titles, subtitles, and descriptions; secure high-quality backlinks for store listings; audit visual assets and run structured A/B tests; experiment with AI-generated search tool indexing and citations
Seniority
Individual Contributor
