Events / Customer Experience Specialist
Core
Plan and execute VIP customer hospitality events, executive experiences, and race weekend activations for the NASCAR partnership to drive sales engagement and brand awareness.
Role type
Senior Events & Customer Experience Specialist (Sports Partnership)
Builds
Customer hospitality events, VIP race weekend experiences, and executive engagement activations for ABB's NASCAR partnership.
Domain
Industrial technology (electrification/automation) + Motorsports (NASCAR)
Deliverable
product features
Required skills
Event planning and logistics, customer engagement, cross-functional coordination, budget management, CRM management, project planning, brand standards compliance
Preferred skills
Experience in professional sports industry, NASCAR specific knowledge
Technologies
CRM systems, marketing tools, event planning software
Responsibilities
Lead planning and execution of VIP NASCAR race weekends and customer hospitality events; Coordinate cross-functional activities utilizing NASCAR assets; Support national sales teams with customer engagement initiatives; Manage event budgets, procurement, and post-event reporting; Serve as primary point of contact for employees and customers at events; Ensure brand consistency across all event materials and activations.
Seniority
Mid-Senior, hands-on IC
