Senior Communication and Marketing Specialist (Sports) (English Services) (Telework/Hybrid)
Core
Strategic marketer developing and implementing comprehensive marketing plans, products, and content for CBC Sports to engage Canadian audiences across multiple platforms.
Role type
Senior IC sports marketing specialist
Builds
Industry-leading marketing campaigns and audience engagement initiatives for CBC Sports
Domain
Media industry + sports marketing
Deliverable
product features
Required skills
Integrated marketing services, sports marketing, brand management, athlete partnerships, digital marketing, paid advertising, data-first marketing strategies, stakeholder communications, project management
Preferred skills
Sports marketing education background, experience with National Sport Organizations and local community sport
Technologies
None explicitly stated
Responsibilities
Conceive and develop strategies to grow audiences for CBC sports content; implement strategic data-first marketing plans; collaborate on content marketing strategies and tactics; manage deliverables and post reports; create and develop community events and audience outreach initiatives; liaise with external partners like National Sport Organizations and the Canadian Olympic Committee; lead internal and external stakeholder communications; lead project teams against assigned campaigns
Seniority
Senior, hands-on IC
