Manager, Commercial Marketing, Real Sports Apparel
Core
Lead marketing strategy and growth for Real Sports Apparel (RSA), MLSE's official fan store, driving revenue across physical retail, e-commerce, and digital channels.
Role type
Manager, Retail Marketing
Builds
Integrated marketing campaigns, product launch strategies, and retail experiences for sports apparel and merchandise.
Domain
Sports retail, fashion, e-commerce
Deliverable
product features
Required skills
Retail marketing strategy, brand building, digital commerce, product storytelling, performance marketing, campaign management, CRM strategy, paid media, experiential marketing
Preferred skills
Sports apparel landscape knowledge, streetwear/fashion trends, cross-functional partnership
Technologies
CRM, paid media platforms, e-commerce platforms
Responsibilities
Develop and execute integrated marketing strategy for RSA; Own the RSA marketing calendar aligning with product drops and team schedules; Partner with buying and retail teams to translate priorities into consumer programs; Lead marketing plans for major product launches and collaborations; Develop integrated campaigns across retail, e-commerce, social, and in-venue channels; Drive strategies to increase traffic, conversion, and revenue; Create experiential concepts and promotions to deepen fan engagement.
Seniority
Manager, hands-on IC
