Senior Manager Marketing
Core
Lead China marketing strategy and execution for luxury brands (Coach, CK, Movado), translating global plans into local initiatives to drive brand equity and commercial results.
Role type
Senior Manager, Marketing
Builds
Localized marketing plans, integrated campaigns, retail activations, and team capabilities for luxury watches and jewelry brands in China.
Domain
Luxury consumer goods (watches & jewelry) in the China market
Deliverable
product features
Required skills
Brand strategy, commercial planning, integrated marketing, team management, cross-functional collaboration, budget management, China digital ecosystem expertise
Preferred skills
Luxury industry experience, agency/vendor management, data-informed decision-making
Technologies
Red, Douyin, WeChat
Responsibilities
Lead China marketing strategy and annual plans for key brands; Execute integrated campaigns across digital, retail, and social channels; Manage and develop the China Marketing team; Collaborate with global and local functions to align on brand initiatives; Manage the China Marketing budget and ensure ROI.
Seniority
Senior, hands-on IC with team leadership
