Marketing Executive
Core
Execute integrated B2B marketing campaigns, digital activities, partner communications, and events for the Asia Pacific region.
Role type
Marketing Executive (B2B, Travel/Hospitality)
Builds
Multi-channel B2B marketing campaigns, digital content, and event activations for hotel partners and tourism boards.
Domain
Travel & Hospitality, B2B Marketing
Deliverable
product features
Required skills
Integrated campaign execution, email marketing coordination, content development, WordPress CMS management, Adobe Creative Suite proficiency, email marketing platform experience, B2B social media management, data analytics tracking, project management
Preferred skills
AI tool usage, Mandarin Chinese proficiency, experience with hotel partners/tourism boards, APAC market familiarity
Technologies
WordPress, Adobe Creative Suite, Taguchi, Mailchimp, LinkedIn, Instagram, Facebook, WeChat
Responsibilities
Coordinate end-to-end email campaigns including segmentation and HTML builds; develop marketing content for newsletters, sales kits, and presentations; manage website content and campaign landing pages; plan and publish social media content; coordinate trade shows, roadshows, and webinars; manage external agencies and vendors; track campaign performance metrics.
Seniority
Mid-level, hands-on IC
