Director, Digital Marketing & Strategy (Management)
Core
Lead hands-on digital strategist and architect of digital initiatives for Roc Nation's management clients, driving strategy, release plans, and go-to-market approaches across DSPs, retail, and digital/social channels.
Role type
Director, Digital Marketing & Strategy (Management)
Builds
Artist brand presence and revenue opportunities via D2C channels, exclusive content, playlist placement, and partnerships.
Domain
Music industry / Digital Marketing & Artist Management
Deliverable
product features
Required skills
Strategic planning, hands-on execution, relationship building, data analysis, campaign lifecycle management, copywriting, project management
Preferred skills
Spanish fluency, knowledge of Urbano Latino trends, advanced consumer analytics, A&R processes, creative direction
Technologies
DSP dashboards, Google Analytics, CRM platforms, ESPs, social listening tools, audio/photo/video editing software
Responsibilities
Develop comprehensive marketing blueprints for artists; drive revenue-generating initiatives across D2C and streaming channels; create long-term marketing roadmaps aligning releases with touring and commercial offerings; maintain senior-level relationships with DSPs, streaming services, and social platforms; analyze real-time streaming and audience data to adjust campaigns; collaborate with labels, managers, and internal teams for 360-degree campaign alignment.
Seniority
Director, strategic leadership with hands-on execution