Business Unit Marketing Manager (OMAO)
Core
Develops marketing plans and implements strategies and campaigns for a business unit within the financial services sector, focusing on market scanning, brand positioning, and product lifecycle management.
Role type
Business Unit Marketing Manager
Builds
Marketing strategies, campaigns, and product portfolios for business units
Domain
Financial Services / Marketing
Deliverable
product features
Required skills
Market analysis, campaign management, brand positioning, stakeholder relationship building, budgeting, team leadership, product lifecycle management, commercial acumen
Preferred skills
Horizon scanning, performance management, organizational capability building, negotiation
Technologies
None stated
Responsibilities
Scan micro and macro markets to develop marketing plans; implement business unit marketing strategies and campaigns; manage a team of marketing consultants; oversee leads generation and customer acquisition/retention plans; develop and maintain relationships with channel management and product suppliers; conduct market intelligence studies for product viability; manage budgets and report on performance; lead brand positioning initiatives.
Seniority
Manager, hands-on leadership