Customer Analytics and Value Management, Principal (Senior Manager - Welcome Actuarial and Finance candidates)
Core
Lead customer data integration and segmentation to drive marketing insights and strategic recommendations for AIA's customer experience.
Role type
Principal Customer Analytics Manager (via careerplan.io/jobs/JR-70906-2-customer-analytics-and-value-management-principal-senior-manager-welcome-actuarial-and-fin)
Builds
Customer segmentation models, marketing insights, and strategic dashboards
Domain
Insurance / Customer Intelligence
Deliverable
dashboards & analysis
Required skills
SQL, R, Python, Tableau, Power BI, customer segmentation, market research, project management, data visualization
Responsibilities
Integrate internal customer data with external research to create comprehensive behavior views; Develop and refine customer segmentation models; Provide actionable strategic recommendations to senior management; Conduct and oversee external market research projects; Create and present detailed reports and dashboards to stakeholders.
Seniority
Principal, strategic leadership & execution