CareerPlan

Channel Proposition, Specialist (Assistant Manager)

Hong Kong, HK-AIA Hong Kong & MacauFull-time2026-10-05 → 2026-11-11

Core

Define and evolve insurance segment strategies, translate customer needs into viable offerings, and execute go-to-market plans across distribution channels.

Role type

Assistant Manager, Channel Proposition Specialist

Builds

Insurance products and propositions for diverse segments (UHNW, HNW, ECM, etc.)

Domain

Insurance / Bancassurance

Deliverable

product features

Required skills

segmentation strategy, market trend analysis, go-to-market planning, financial forecasting, project management, stakeholder management

Preferred skills

insurance product knowledge

Technologies

data analytics tools

Responsibilities

Define value propositions and target segments; analyze customer behavior and market trends; manage proposition launch plans and marketing strategies; monitor key performance metrics and optimize marketing approaches.

Seniority

Assistant Manager, hands-on IC