Paid Media Strategist II – APAC
Core
Develop and execute regional paid media strategy across Google Ads, Microsoft Advertising, LinkedIn, Meta, Reddit, and emerging platforms for a global industrial filtration company.
Role type
Senior Paid Media Strategist (APAC)
Builds
Full-funnel paid media campaigns (awareness to conversion) and reporting frameworks for the APAC region.
Domain
B2B Industrial / Digital Marketing
Required skills
Paid search and social campaign management, Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, Meta Ads Manager, A/B testing, audience segmentation, budget management, data analysis, Google Analytics 4, Looker Studio
Preferred skills
B2B industrial brand experience, APAC regional digital marketing knowledge (Vietnam, India, Malaysia), SEO tools (SEMrush, Google Search Console), attribution modeling, CRM/marketing automation integration
Responsibilities
Develop regional paid media strategy, monitor and optimize campaign performance daily, build full-funnel campaigns, lead audience strategy, design and run A/B tests, partner with marketing/sales/product teams, establish reporting frameworks, track competitive activity, share best practices globally
Seniority
Senior, hands-on IC
